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Do You Need a Fractional CMO?
A fractional CMO is not for everyone or every business. Some companies need to have in-house teams that are constantly generating...
Francesca Vavala
Sep 6, 20242 min read


Three Kinds of Videos Every B2B Should Have
I have yet to find a non-actor, non-narcissist who likes the sound of their voice or the way they look on camera. The self-loathing that...
Francesca Vavala
Sep 6, 20244 min read


Trends and Bandwagons
Look at this blog addressing trends for B2B marketing. Very demure. Very mindful. Very cutesy. If you’re discovering this blog sometime...
Francesca Vavala
Sep 6, 20242 min read


4 Ways to Constructively Criticize
As owners, managers, executives, account managers, operators, employees, as people , we need to communicate effectively to be understood,...
Francesca Vavala
Sep 6, 20245 min read
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