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Do You Need a Fractional CMO?
A fractional CMO is not for everyone or every business. Some companies need to have in-house teams that are constantly generating...

Francesca Vavala
Sep 6, 20242 min read
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Three Kinds of Videos Every B2B Should Have
I have yet to find a non-actor, non-narcissist who likes the sound of their voice or the way they look on camera. The self-loathing that...

Francesca Vavala
Sep 6, 20244 min read
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Trends and Bandwagons
Look at this blog addressing trends for B2B marketing. Very demure. Very mindful. Very cutesy. If you’re discovering this blog sometime...

Francesca Vavala
Sep 6, 20242 min read
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4 Ways to Constructively Criticize
As owners, managers, executives, account managers, operators, employees, as people , we need to communicate effectively to be understood,...

Francesca Vavala
Sep 6, 20245 min read
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OPTIMIZING CUSTOMER CONTACT FREQUENCY
When we work together, one of the first things I’m going to ask you is whether or not you have a customer contact list and if so, how...

Francesca Vavala
Jun 3, 20243 min read
29 views
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Intech MKT: A Trusted Name in Industrial Coatings Business Growth
Welcome to the inaugural Intech MKT blog ! The name Intech should ring a bell. It was only a little over a year ago that I worked there...

Francesca Vavala
Jun 3, 20242 min read
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From Intrapreneurial to Entrepreneurial: Intech MKT and Me
What does a marketing director for a Teflon™ channel partner, a Realtor™ at Delaware Homes, a cannabis business co-founder and advocate,...

Francesca Vavala
Jun 3, 20242 min read
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Builder Conference but Make it Speed Dating…
When we work together, one of the first things I’m going to ask you is whether or not you have a customer contact list and if so, how...

Francesca Vavala
Jun 3, 20244 min read
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Insights from a Brand Management Expert
TL;DR: Having never received formal education in the subject of marketing, I apply my experience in education, real estate, Teflon™,...

Francesca Vavala
Jun 3, 20245 min read
16 views
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Launch of Intech MKT
Intech MKT came about to serve small businesses that need to build a brand, connect with prospects, nurture customers, and stay top of...

Francesca Vavala
Jun 3, 20242 min read
38 views
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Marketing the Noun vs. Marketing the Verb
If you’re thinking, “I have marketing. I don’t know what it’s doing for me, so I’m not sure I’ll continue putting money into marketing.”...

Francesca Vavala
Mar 29, 20231 min read
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