Do You Need a Fractional CMO?

A fractional CMO is not for everyone or every business. Some companies need to have in-house teams that are constantly generating content, graphics, communications, digital ads, and more all day, every day. I know other companies rely heavily on the marketing agency they contract with because the connections they have or the depth and breadth of services is vital to the strategy and sales goals. Neither of these would be able to achieve their goals with a fractional CMO.

What about you? Could you use a fractional CMO? Let’s run a quick diagnostic.

1. Trusting that leads will always come through word of mouth is foolish and puts you at a disadvantage. Believing that stagnation will self-correct almost always leads to a company’s downfall. Instead of only spending money on marketing when you’re in a downward spiral and desperate for more business, understand that you need to have some consistent, digital marketing presence because marketing takes time and the benefits compound much like a retirement account investment. A fractional CMO can give you the roadmap to having the right presence without the cost of a full-time marketing spend.

2. B2B companies should spend 2–5% of their revenue on marketing. If your budget for marketing is less, then you could benefit from having a fractional CMO. They are someone who can be more economical because what they offer can be highly customized to what would deliver the highest impact for the spend.

3. If you’re using the sales team, customer service team, or if you as an owner or c-suite are also taking on the marketing strategy and execution of deliverables, then you do not have anyone fully focused on where they have the highest and best impact. You have divided attention and reduced returns. A fractional CMO can help everyone focus on what they should do because it’s where they can be their best self.

4. The most common denominator of all companies that need a fractional CMO is that they have a list of contacts that have not heard from you in six months or more. Maybe ever. Every customer contact information is hard-earned and should be leveraged as much as

possible. A fractional CMO gets you the most out of the investment of earned business.

Does any of that sound like you? If so, contact us at Intech MKT and we’ll have a no-pressure, free consultation to see if we would be a good fit.

Let's chat!