Launch of Intech MKT

Intech MKT came about to serve small businesses that need to build a brand, connect with prospects, nurture customers, and stay top of mind through what is traditionally thought of as marketing services without the high price tag of full-service agencies that cater, or aspire to cater, to enterprise corporations. 

When it comes to the marketing world, so many are playing Beat the Algorithm games and Outspend to Rank High challenges that the digital landscape has become an overpopulated wasteland of generic copy and self-promotion masquerading as marketing. That was all before AI. 

The deep pockets care about clicks, rankings, impressions, and momentary attention they hope to monetize through sheer overwhelm. As a consumer you must have noticed that if you dare to mindlessly click on something, that item will follow you around the internet like a stage five clinger in a hometown bar the night before Thanksgiving. 

That kind of marketing is expensive and unproductive for most B2B businesses. Their budgets don’t allow them to gain traction, and the lack of dedicated marketing personnel means they don’t have the time to keep tabs on all the ways Google, and now AI, change the rules in real time then make those adjustments so they don’t lose the momentum they painstakingly gained.

Marketing money goes into the big black hole of the internet and few businesses track what, if anything, actually comes out of it. The result: a belief that marketing doesn’t work and can’t be measured. 

When companies stop prioritize dragging new prospects into the sales funnel through clickbait and digital stalking, they can start focusing on how to use marketing to strengthen relationships and gain new revenue from existing clients then leverage those relationships to bring in new business with more qualified leads. 

That’s right, B2B businesses need to focus on marketing to their already existing clients. From e-mail marketing to social media to meaningful sales assets to events that bring the right people together, companies need to use marketing to strengthen connections for improved sales. 

Things start looking different when contacts are nurtured. Lines on reports go up and to the right more. Customers who used to be buy infrequently, minimally, buy less from your competition and more from the company they identify with, learn from, and trust. Referrals come in and repeat business goes up. 

Like the Grinch realizing that Christmas comes without presents and toys, small businesses that work with Intech MKT learn growth can come without hiring a full-time marketing team or burdening an already overloaded salesperson with tasks that are always a last priority or carrying overhead for an in-house marketing resource that only has enough work to fill 25 hours a week but requires a full-time salary and benefits. 

Intech MKT is a fractional CMO (Chief Marketing Operator) that differs from most marketing companies because it caters to what you and your business needs within a reasonable budget. Custom output for off the rack prices. It works because we build the relationship with our clients that allows us to deeply know and speak the language of their customers and industry. 

Here’s exactly how we do that.