From Intrapreneurial to Entrepreneurial: Intech MKT and Me

What does a marketing director for a Teflon™ channel partner, a Realtor™ at Delaware Homes, a cannabis business co-founder and advocate, and a private high school English teacher have in common? 

The answer: me. 

Welcome to the inaugural Intech MKT newsletter! You’re receiving this because at some point in our professional lives, our paths have crossed, and I think it might be time for them to come together again. I am officially launching Intech MKT, a marketing company I’ve built to serve the common need across all industries and fields: better content to build better connections in the B2B world. 

Whether I was trying to get sixteen-year-old students to connect with J.D. Salinger’s protagonist, first-time buyers from out of state to connect with a community and builder, craft cultivators to connect with purchasers of multi-location dispensaries, or industrial applicators to connect with an e-commerce store for Teflon™ coatings and supplies, my job was the same: I needed to compel them. But before that, I had to connect with them. Their willingness to move forward was rooted in the strength of our connection. 

I had been in marketing my whole life; I just didn’t realize it. 

I decided now was the time to own what I do. 

I don’t think you can be a successful entrepreneur without some passion that makes the risk and time spent meaningful. While I love speaking, writing, performing, and connecting, what I have become passionate about in my professional life is helping small businesses grow. Better connections are vital to that growth.

Most small businesses can’t afford a marketing agency’s full services, and frankly, most don’t need a full-service agency. 

Hiring in-house means carrying overhead and constantly weighing the success of marketing campaigns against the cost of carrying a whole team to execute them. Freelancers may not have the professionalism and infrastructure to provide meaningful results. 

What is a small business to do? 

Most put marketing on the salespeople, customer service, or even the president of the company. They will post on social sporadically and maybe send an email campaign once. It quickly falls to a last priority and eventually ceases to exist. 

Still others will spend money without knowing how to measure the return or use the full scope of the tools they pay for. 

In short, marketing in B2B small business needs a unique solution that provides bespoke strategies with skilled execution and analytical reporting. 

B2B Small Business marketing needs Intech MKT.