Intech MKT: A Trusted Name in Industrial Coatings Business Growth
- Francesca Vavala

- Jun 3, 2024
- 2 min read
Welcome to the inaugural Intech MKT blog

!
The name Intech should ring a bell. It was only a little over a year ago that I worked there as the director of marketing. What began as a part-time content writer job ended up being a life-changing career move for me.
It was with Intech Services that I was introduced to the industrial coatings world. Under the mentorship of its then owner Mike Patterson, I learned, witnessed, and leveraged the value in aligning sales and marketing efforts to grow a company’s revenue. I saw up close how few companies were taking advantage of that value by doing the same.
With my eight years of experience in Teflon coatings and B2B industrial sales efforts, I knew I could fill a gap I saw in the industry. I have struck out on my own to do just that.
Intech MKT is my marketing company that I’ve built to serve the common need across the industrial coatings industry: fractional CMO services that cater to the coatings world from someone who knows the language and landscape of the industry.
Most industrial coating companies do not need a full-service marketing agency. They also shouldn’t be relying on their salespeople to also do their own marketing.
The kind of marketing industrial coaters need isn’t the same as most B2B businesses, and all coaters have the same concerns about marketing.
Intech MKT can address each of these pain points the way your PTFE can save downtime for cleaning and applying sacrificial coatings on parts.
From one specialist to another, I look forward to getting to know you better and enjoying some mutual growth together.
You can learn more about my background and the kinds of services I use to help coaters increase revenue on my website.




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